Author 03 of 4
Mike Lovatt
Semantic SEO specialist and owner of OnTheBallBets
Who is Mike Lovatt?
Mike Lovatt is a semantic SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis.
Through systematic evaluation of welcome offers, deposit bonuses and promotional terms across more than 25 UK-licensed operators, OnTheBallBets helps bettors identify genuine value rather than marketing hype.
Mike Lovatt operates OnTheBallBets through his French company M & B Marketing SARL. With close to twenty years in SEO, Mike Lovatt specialises in helping businesses become discoverable across both traditional and AI-powered search engines, and his approach prioritises transparent methodology over affiliate commission rates when rating offers.
What did Mike Lovatt contribute to Link Building in the Era of AI Search Engines?
Mike Lovatt writes Chapter 12, on why link building has been declared dead five times and why the fake version now hurts more than it ever did.
Read about the chapter Mike Lovatt: Link Building Is Dead. Again. For the Fifth Time.
What does Mike Lovatt specialise in?
Mike Lovatt specialises in Semantic SEO, Entity-based optimisation, Content strategy, Corroboration.
- Semantic SEO
- Entity-based optimisation
- Content strategy
- Corroboration