About Link Building in the Era of AI Search Engines

Link Building in the Era of AI Search Engines is about the discipline of making a business identifiable and citable by AI systems.

Link building has been declared dead more times than any tactic in marketing history. Every algorithm update, every industry shift, every new acronym brings a fresh wave of obituaries, and every time, the people quietly building links keep winning.

Link building did not die. It changed jobs. The links that used to pass authority to pages now corroborate entities to machines, and that changes what you build, where you build it, and what the content around every link needs to say.

The book argues that a link is now a witness statement rather than a vote.

AI search systems, from ChatGPT and Claude to Gemini, Perplexity and Google AI Overviews, don't just count links any more. They read the page the link sits on. They read the sentence around it. They read the claims being made about the entity being linked to, and they compare those claims against every other mention of that entity across the web.

Every page that names you is a witness statement. The link is simply what connects that statement to your entity beyond doubt.

Link building is not dead. It has simply been promoted, from vote-stuffing to evidence-building.

The book is written for people who build, sell or buy links.

It assumes working knowledge of link building rather than teaching it from scratch. The book's own closing is blunter than most: it says most readers will not build a single thing in it, and that the corroboration ledgers are mostly empty right now.

Link Building in the Era of AI Search Engines runs to 13 chapters.

See the full chapter list.

Omnipressent published Link Building in the Era of AI Search Engines on 5 August 2026.

The book runs to 34 pages and is written in en-GB. See every edition and ISBN.

Four practitioners each contributed to the book.

The byline order is AI James Dooley, Paul Truscott, Mike Lovatt, Peter Victor Jones.

Each author has a dedicated page covering their background, their expertise and what they contributed.