What does the chapter Mike Lovatt: Link Building Is Dead. Again. For the Fifth Time cover?
Link building in the era of AI search engines is reputation management for machines. The methods change, the principles do not, and fake corroboration is now more dangerous than fake links ever were.
It runs in 7 named sections:
- What Links Actually Did All Along
- The Machines Read the Room, Not the Link
- Get Your House in Order Before You Build a Single Link
- What to Build Instead of “Links”
- Let Me Be Honest About What Did Change
- The Fake Version Will Hurt You More Than It Ever Did
- My Actual Opinion, In One Breath