Authors of Link Building in the Era of AI Search Engines

Digital avatar and spokesperson of LLM Leads

AI James Dooley writes Chapter 10, arguing that link building was never about links but about references, and that the reference era has already started.

Search measurement analyst

Paul Truscott writes Chapter 11, on why facts about a business's relationships corroborate harder than facts about the business alone.

Semantic SEO specialist and owner of OnTheBallBets

Mike Lovatt writes Chapter 12, on why link building has been declared dead five times and why the fake version now hurts more than it ever did.

AI SEO and lead generation specialist

Peter Victor Jones writes Chapter 13, on why an accurate passage still fails if it was not built to survive being extracted on its own.