Chapter 02
Developing Your Entity
What does the chapter Developing Your Entity cover?
Every link you will ever build points at an entity, and if that entity is a mess you are corroborating confusion. Entity development comes before outreach, before content, before a single placement is bought or earned.
It runs in 4 named sections:
- Settle The Canonical Facts
- Give The Entity A Home
- Audit Before You Add
- Decide The Language